When we first start buying baby clothes, we're often told to use "baby soap" and other "gentle" products to help with baby's sensitive skin.
But, what do we know about these products?
Most of the time, it is marketing, not truth. Words like "hypoallergenic" do not mean better for baby since it is up to the manufacturer to use that word, it is NOT regulated. Another example is the word "natural"... Here's what the FDA has to say,
FDA has not developed a definition for use of the term natural or its derivatives. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances. (FDA.gov)
Buzz and marketing words WORK, that is why they are used. Don't read the words in bold, instead read the ingredients.
Utilize Skin Deep before you make a purchase of a new product. It will help you see how many of the popular products on the market are probably some of the most toxic, even with these labels.